Reborn by SMF – A Curated Collection of Rescued Fashion

Welcome to Reborn by SMF, a carefully curated selection of rescued fashion—unworn, high-quality garments sourced from surplus inventories. These are brand-new, premium pieces that would have otherwise gone to waste. By giving them a second chance, we reduce fashion waste and offer you unique, limited-edition finds that align with SET ME FREE’s ethos: wear fewer, better, and more meaningful pieces.

What is Rescued Fashion?

Rescued fashion refers to unsold clothing from past collections—pieces that were overproduced, discontinued, or left behind due to seasonal shifts or industry overproduction. While these garments are perfectly new, they often end up discarded or even destroyed. By reclaiming and rehoming them, we help reduce landfill waste, lower carbon emissions, and minimize demand for virgin resources.

Why Choose Reborn by SMF?

✔ Curated with Purpose – We select beautiful, high-quality pieces from brands that prioritize craftsmanship and sustainability.

✔ Conscious Fashion – Shopping rescued fashion helps reduce textile waste and extend the life cycle of existing garments.

✔ Limited-Edition Finds – Many pieces are one-of-a-kind or available in very small quantities, making them truly special.

✔ Reworked & Refined – Some items are given a new twist through small alterations, added details, or hand embroidery, making them even more unique.

By choosing Reborn by SMF, you embrace fashion that is thoughtfully sourced, effortlessly stylish, and kinder to the planet.